What Happened to HouseLens?

On March 3, 2026, SeekNow made the announcement that Snaply would fully absorb HouseLens. This decision was made so SeekNow can focus on what they do best: delivering property intelligence and decision-grade insights at scale across insurance and real estate. 

Snaply was chosen because of our deep industry knowledge and expertise in scaling real estate photography businesses. SeekNow believes that Snaply is best positioned to not only ensure a smooth transition but also grow the existing HouseLens footprint.

Snaply brings a specialized, real estate photography-first approach built entirely around supporting agents, brokers, and marketing teams. Our focus is singular: helping real estate professionals win more listings and market properties more effectively through high-quality media, streamlined operations, and responsive account support.

With Snaply, clients gain access to expanded service offerings, enhanced scheduling systems, and a leadership team dedicated exclusively to the real estate media space. We are not diversifying away from this industry. We are doubling down on it.

This transition strengthens the foundation that HouseLens built while adding the infrastructure, innovation, and long-term commitment needed to scale with today’s evolving real estate market.